Konstfack – Vårutställning 2009 / Degree Exhibition 2009 » Wai-Ling So
Wai-Ling So

Wai-Ling So

Wai-Ling So

Charity + capitalism. Co-branding from a strategic design perspective.

What can you do to create a mutual win/win situation that benefits companies, charity organizations and consumers?

In my project I found that co-branding has many potential advantages. But it transpired that many Swedish companies have still not realized the actual benefit of strategic partnership. This may be because the concept of co-branding does not have as long a tradition in Sweden as in the USA.

My objective is to combine the charity organization’s brand with the commercial brand, and find a balance that offers both parties advantages and not least complete respect for both brands.

In my project a collaboration with the company Ecco Sko A/S and the World Wide Fund for Nature (WWF) has resulted in a new concept.

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WWF + ECCO – co- branding in a strategic design perspective, 2009

Year of birth 1980 Place of birth Varberg, Sweden
wailing2009@gmail.com
+ 46 (0) 702 986 867



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WWF + ECCO – co- branding in a strategic design perspective, 2009

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WWF + ECCO – co- branding in a strategic design perspective, 2009


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WWF + ECCO – co- branding in a strategic design perspective, 2009

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