((D K L F )2 = design2 + knowledge2 + life2 + future2)
Bringing together design, knowledge, strategy and imagination in one project to enable a horizon scanning for a probable future and to bring this into a design concept is called “advanced design”. To implement such a holistic approach in a design project leads to more valid insights, farsighted vivid strategies and innovative future concepts.
MOVE 2040 – A Possible Future for Individual Transport is an advanced design project with the task of developing a future Product-Service-System Brand and its start-up vehicle concept for 2040.
This project exemplifies how knowledge from different academic fields coalesced under the roof of “Future Studies” and my own developed design methodology “Designic”, benefits and affects the design process throughout the brand, marketing and design strategy of the design development and the final design outcome.