Analysis and creativity. The left and right side of the brain. Someone who is becoming an industrial designer needs to train both. They do this by taking a methodological approach to their work, based upon a systematic survey and analysis of the problem at hand. They also familiarize themselves with others’ situation and learn to understand several dimensions of a product user. They are encouraged to think innovatively and independently, to be able to question given limitations on the basis of the whole, to meet unfulfilled needs and create new values.
Eleven students are now receiving their Bachelor’s degree in Fine Arts after three years of study in Industrial Design. They have all gone through the same curriculum. They have worked in the school’s studios, obtained knowledge about production methods, materials, environmental issues, and various market prerequisites. They have performed functional studies and deepened their understanding of the needs of the user, developed and refined their sense of colour and form, and obtained practical familiarity with the way the design process varies in the different projects, which they have carried out together with companies and organizations.
They have had many parameters to take into consideration. Their work has required analysis, discrimination and creativity, together with a keen awareness of the function as well as the form of expression. Each project has its own character and focus. Some require extensive user testing, others a deeper understanding of the lifestyle and values of the target group, and still others emphasize the semiotic aspects of a product.
The aim of the educational program is to give students solid professional grounds on which to stand, with the knowledge and skills needed to prepare them for the wide range of assignments that await them as industrial designers.
Some of this breadth is reflected in the students’ independent choice of degree projects. Students have learned – by working with an assortment of attractive aids for people with diabetes, for example, or a more user-friendly card processor, or a wheelchair concept that is adapted to conditions in a developing country – to experience different possibilities available to an industrial designer to improve quality of life.
A lot of talent, commitment and will are now moving on. I wish this year’s graduating class all the best in the future!
Ulrica Bohné, Senior Lecturer of Industrial Design