It is becoming harder and harder to create products that the consumer does not tire of. We surround ourselves with more and more things whose value lies in how new they appear – products that are extremely susceptible to the effects of ageing. But there are exceptions: musical instruments for example.
Musicians often have a strong and permanent emotional relationship with their instruments – a relationship that only gets stronger with time. Instruments are beautiful products that last for a long time: a violin can last for three hundred years. At the same time today’s instrument cases are soulless, and without the slightest trace of either the instrument’s or the musician’s expressiveness.
I have wanted to create a case that the user can like as much as the instrument it contains – a case that reflects the expressiveness both of the instrument and of the musician – a case that the user will like more every day and that will be a reminder of everything the musician has experienced when it ages.
Year of birth 1980 Place of birth Stockholm, Sweden
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